The company’s head of motorsports, Henry Ford, once famously said: “It’s all about the people.”
The French automaker’s move into electric vehicles is aimed at cutting costs and helping it compete with the likes of Tesla and Tesla Motors.
For the first time, Ford is pushing a fully electric sports car.
It’s a move that’s sure to anger the sports car market, which has become a hotbed of political tensions, particularly after the government banned a number of sports car manufacturers from competing in the sport’s global auto shows.
The French government wants to ban the carmaker from competing on the Paris Motor Show’s first day.
The move has caused some consternation in France, with some commentators arguing the move is driven by political concerns rather than technological innovation.
According to the Reuters news agency, the move has been made by a group of senior executives including head of Ferrari’s sport and technology department Luca Di Montezemolo, as well as chief executive of Renault’s sport marketing division and chief executive Fabrice Lefebvre.
Dieter Zetsche, CEO of Renault Sport, said the move was aimed at bringing the sport to the masses, not just the elite.
“The government is trying to impose its political agenda on us, and we don’t want to give in to it,” he told Reuters.
“We will be fighting this fight for the future.”
Discovery, the French sports car manufacturer, has already produced a fully-electric version of its Veyron sports car, which is expected to go on sale next year.
In February, Ferrari announced plans to produce a new sports car from the same company, which will be the first electric car to appear on the market.
The French company will make a total of 20 vehicles with the first vehicle to go into production on April 30, 2020. More: