The term “popular” doesn’t necessarily mean that the brand is popular, but it does mean that it is a popular brand.
According to a survey conducted by the US automotive association, AutoPacific, a large majority of people who responded said they bought vehicles from a particular brand for “fun” or “economy” reasons, with the likes of Toyota, Ford, Chrysler, Mazda and Honda also making up a large portion of the market.
“A brand that’s a little more ‘cool’ may attract more people to that brand,” said Matt Loehr, a senior marketing manager at Automotive Research Institute.
“That’s a good thing for brands, it’s good for consumers and it’s a nice thing for the automotive industry.”
This isn’t the first time this has happened in the automotive world.
In the late 1990s, the American Automobile Association found that “fun cars” were the most popular brand, followed by luxury brands.
It’s no surprise that luxury brands tend to have a better name recognition than the more mainstream brands, as brands have an easier time getting people to pay attention to their logos and logos tend to be more recognisable to consumers than more niche brands.
However, there’s one brand that has been gaining a foothold in the market in recent years, which is Toyota.
Toyota is now the third most popular automotive brand, after General Motors and Ford, with more than 20 million customers.
“The brand has had a lot of success,” said Loehre.
“Toyota has been growing very rapidly over the last 10 to 15 years.”
While the brand’s success may be attributed to its quality, Toyota has also been getting a lot more attention from consumers.
“You see Toyota’s brands grow and that’s why they’re such big brands,” said Chris Brown, the head of marketing for Toyota Canada.
“If you look at the way Toyota has grown its brand over the past decade, you see the brand becoming a little bit more aspirational.”
Brown pointed to the success of its latest models, the Prius and Camry, as well as the Toyota Camry Hybrid, which uses the same powertrain as the Lexus ES.
The Camry hybrid was launched in September 2018, and will be available in 2021.
It is the first vehicle to be sold with a plug-in hybrid powertrain, with Toyota claiming it will offer 50 miles of range per charge, up from 35 miles per charge on the outgoing Prius.
Toyota’s success in growing its brand is not limited to just the US.
“It’s definitely a trend in other parts of the world, and there’s lots of other brands that have made great progress,” said Brown.
“In fact, I think Toyota’s a pretty well-known brand.”
“A lot of brands have had a great impact on consumers,” said Daniel Schreiber, vice president of automotive research at Kelley Blue Book.
“For instance, Toyota’s reputation for reliability and quality has been extremely strong.”
But Toyota’s popularity has also spread to other countries.
In Europe, a brand such as Ford and Volvo have been steadily growing their brands and have now surpassed Toyota in terms of market share.
In Canada, Ford and the Ford F-Series have also become bigger brands than Toyota.
In Australia, Ford is now one of the biggest car brands, with over a quarter of all vehicle sales, while the Holden Commodore is the third biggest brand in the country.
In addition to the growing popularity of Toyota’s vehicles, there is also growing interest in the brand from younger consumers.
According the automotive website Automotive News, the number of people aged 18 to 34 has grown by more than 1.5 million since 2012, while this group has become the most engaged segment of the consumer, with nearly 10 million people aged 25 to 34 purchasing new vehicles.
According with the US Consumer Reports survey, Ford was the most commonly cited brand for younger consumers in 2017, and it was also the most cited brand by people aged 35 to 44, followed closely by Toyota.
However Toyota is far from the only brand to have gained an audience.
“When you look back at the automotive landscape from a year ago, the biggest companies were still in the niche market and that has changed,” said Schreib.
“Today, most brands are in the mainstream market.”